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Tag Archives for forrester marketing forum

Should Owned Media Join Paid and Earned Media?

Image by lilivanili via Flickr Forrester’s Marketing Forum offered a bunch of thought-provoking subjects we’ll probably be chewing on for awhile. One that should spark more conversation is the Starbucks and Blast Radius presentation on the (STARBUCKS) RED holiday campaign that melded the complementary hobbies of caffeination and philanthropy. The presentation referenced how Starbucks considered […]

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