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Tag Archives for Geo-specific targeting

USA Network Hacks SXSW with ‘Mr. Robot’ Screen Takeovers

To build buzz for client USA Network’s freshman series ‘Mr. Robot,’ we partnered with wireless provider Boingo to connect SXSW 2015 attendees at the airport in Austin with free Wi-Fi on behalf of ‘Mr. Robot.’ Using geo-specific targeting to ‘hack’ the mobile screens of Wi-Fi users traveling through the Austin–Bergstrom International Airport, we engaged each […]

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