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Tag Archives for Gmail

Google Customer Match: One Step Closer to Consumer-Based Targeting

Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch marks the first time that Google will allow advertisers to target audiences based on first-party CRM data and aligns with tools like Custom Audiences, which have led to big […]

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Gmail’s New Visual Promotions Tab Gives Brands Richer Creative Opps

Google has announced a trial update to Gmail which would provide users with a completely different look to their inboxes. Gmail users that opt-in and are selected for the trial will be given the ability to toggle the Promotions tab of their Gmail inbox between the standard view and a more visual “grid view” as […]

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