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Digital Marketing & Social Media Blog

Tag Archives for google+

It’s Officially Unofficial: Google’s Panda Algorithm Update

Though not formally announced, many of us in the SEO industry agree that Google has started to roll out its 25th update to Panda. Google Panda was first introduced in 2011 to improve the quality of sites that rise to the top of natural search results pages – a huge benefit to marketers vying to ...

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Will Atlas Be Strong Enough for Facebook?

How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival?  If you’re Facebook, the first step is to prove that your advertising platform works. And that takes some outside help. Facebook recently announced the acquisition of Microsoft’s Atlas Advertiser Suite. The stated goal is ...

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Report: What Google’s Enhanced Campaigns Mean for Marketers

Google has announced an update to its advertising model that will formally usher all of its advertisers into the mobile era. The new Enhanced Campaigns will bring mobile to the masses in a manner that will help resource-strapped small businesses, but will pose challenges for larger, more sophisticated search marketers in their perpetual quest for ...

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Oxygen Marks Reality TV First with ‘The Face’ Google+ Hangout

To promote the premiere of Oxygen’s newest supermodel competition series, “The Face,” the network is hosting a Google+ Hangout with the series’ stars – who just so happen to be some of the most famous “faces” around. The Feb. 6 event marks the first live Google+ Hangout broadcast during a reality show. “The Face” features aspiring ...

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Google Launches Disavow Tool to Battle Link Loopholes

We have reached an apex in Google’s battle against link spam. This week, Google launched the much anticipated disavow tool, allowing webmasters to take action against “unnatural” incoming links. The announcement should interest marketers who have engaged in link development or have attracted undesirable links over the past decade. Matt Cutts, Head of Google Webspam, provides ...

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