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Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help ...

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Online Radio and Music Streaming: Untapped Potential for Marketers

After weeks of speculation surrounding a potential buyout, Google has finally acquired music streaming service Songza, which uses information about both the user and context to determine the most appropriate playlists. This news comes as the latest in a long line of updates and corporate buyouts within the industry: Apple acquired Beats Music & Beats ...

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3 Bing Ad Updates Marketers Will Want to Know About

Microsoft has announced a slew of Bing Ads updates that could stand to impact advertisers’ efforts in the engine. In a recent blog post, Microsoft’s David Pann, General Manager for the Search Network, outlines the platform’s 2015 plans, which include expanding Bing’s reach, introducing new functionalities for advertisers and improving current ad opportunities. This post ...

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Google Settles the (Quality) Score with New Whitepaper

While Quality Score is a key component of Ad Rank that can impact position, price and even ad extensions, advertisers have generally had only a vague understanding of how it works. Google recently released a guide to Quality Score and how to best use it when optimizing an account, along with an updated video on ...

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Bing Reiterates Importance of Schema Markup

While many people automatically turn to Google for information related to search, it can be helpful to remember that not all official search engine advice comes from Google’s Matt Cutts. Bing remains a credible resource for SEO guidance and is committed to sharing it with those that tune in. Duane Forrester, Microsoft’s Senior Product Manager ...

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