Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for google+

Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

Posted in Social Media | Also tagged , , , , , , , Comments Off on Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America

How Marketers Can Drive App Discovery & Engagement with Google

As smartphone adoption rates continue to increase, consumers are spending 90% of their time on mobile devices within apps. Many companies are leveraging this behavior by creating apps that serve their brands. However, an app is only as successful as its usage. This blog post will summarize how marketers can leverage paid and natural search […]

Posted in Mobile Marketing | Also tagged , , , , , Comments Off on How Marketers Can Drive App Discovery & Engagement with Google

Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms

With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future. While Facebook surpassed its Q3 projected growth and YouTube contributed heavily to a successful […]

Posted in Social Media | Also tagged , , , , , , , , , Comments Off on Social Media Cheat Sheet 4.0: A Marketer’s Guide to Today’s Platforms

Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

Posted in Mobile Marketing, Search Marketing | Also tagged , , , , , Comments Off on Mobile Search: What Marketers Need to Consider Beyond Website Content

Social Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms

Last fall we posted our first Social Media Cheat Sheet, providing marketers an overview to the top eight platforms at that time. As is the constant in social media, a lot has changed in the last few months. Below is an updated one-pager mapping the top social networks against each other based on various criteria, […]

Posted in Social Media | Also tagged , , , , , , , , , , Comments Off on Social Media Cheat Sheet 2.0: A Marketer’s Guide to Today’s Top Platforms