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Digital Marketing & Social Media Blog

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What Marketers Need to Know about Google’s Mobile Algorithm Update

In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This […]

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Facebook’s New Relevance Score Measures Content Success from 1-10

This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency […]

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Twitter-Google Deal Signals New Era of Search & Discovery

Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year, tweets will become visible in Google’s search results as soon as they are posted via a new direct link between Google and Twitter’s Firehose data stream. This is a […]

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What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

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Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How […]

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