Tag Archives for Google AdWords
Google Expands Reach of Exact Match: What Marketers Need to Know
Last Friday, Google announced a major change to exact match that will be rolled out in the coming months. Exact match is a Google AdWords match type that allows an ad to show only when a searcher uses that exact wording. Close variants, another match type that first launched in 2012 and were later made […]
4 Important Search Updates Shared at Google’s Performance Summit
At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]
What Marketers Need to Know about Google’s Mobile Algorithm Update
In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This […]