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Tag Archives for google analytics

Exploring Three Major Trends in the Current Search Landscape

SMX West is a three-day, jam-packed conference featuring the who’s who of Search Marketing. The 2015 conference – which took place in early March – set the stage for today’s top opportunities in search and explored how search marketers can prepare for the future. The conference inspired us to share our views on the search […]

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Google Grabs Adometry to Solve Attribution Puzzle

Google is hoping to glean valuable insight into the consumer path to purchase with its latest acquisition of Adometry, an Austin-based analytics firm that helps marketers measure the overall performance of their online cross-channel marketing efforts. In a Google+ post, the online media giant stated that bringing Adometry into the fold will beef up the […]

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Yahoo Follows Google’s Move to Encrypted Search

Yahoo has made secure search its default setting for all users, meaning that marketers monitoring referral traffic via the engines will experience even greater keyword data loss in their SEO reporting. Earlier this fall, we reported on Google’s move to 100 percent secure search – a significant update in the SEO space considering Google’s dominance […]

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Google Launches New Analytics Dashboard for Local Businesses

Google’s new dashboard for local businesses gives marketers key insights into how customers are finding them via search (Image via Google). The Google Local Business Center, which allows businesses to create free listings within Google Maps, has recently added a new detailed analytics dashboard. The Local Business Center has long provided business owners with the […]

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