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Tag Archives for google places

Google’s Social Mission Extends to Places

Google is making a concerted effort to socialize its roster of products, as evidenced by a new incentive program for all employees who innovate in this area — no matter what product team they claim (this according to a leaked memo from CEO Larry Page stating that Google will reward employees for he success of social products). The Google Places product team seems especially motivated in this mission. Over the last few weeks, several social elements have been integrated into Google Place.

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In-Store Inventory Status through Google Product Search Now Empowering Retail Consumers

According to eMarketer, this year, 46% of retail sales will be influenced by the web – but more than 90% of total retail transactions will take place in stores, from small neighborhood boutiques to national chains. These statistics set the stage for Google’s latest announcement that the engine will now display in-store product inventory status […]

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Exploring Google Places Redux: User Interaction, Features and Limitations

In last week’s post about Google Places, we took a high-level look at the platform and what it offers to businesses looking to improve local visibility in Google. In today’s post, we’ll continue to explore Google Places in terms of user interaction, extra features, as well as some limitations it presents for marketers seeking to […]

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Under the Hood of Google Places: A Look at Google’s Revamped Local Search Offering

2010 is shaping up to be the year of local search, with so much focus on mobile and social check-ins, geo-targeted tweets and a general shift of consumer behavior that makes them more inclined to post and search content with more geo-relevance. According to Google, web users spend one million hours browsing its Maps and […]

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