Tag Archives for Google
What Marketers Should Know About Facebook’s Mobile Optimization
Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]
Google’s New Showcase Ads: Everything Marketers Need to Know
In a recent announcement, Google unveiled showcase ads, a new product listing ad (PLA) format which will go live on select mobile inventory traffic in Q3. Building off of Google’s other extension opportunities like seller ratings and merchant promotion, showcase ads will offer a more immersive ad experience that will both enrich the search engine […]
4 Important Search Updates Shared at Google’s Performance Summit
At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]
360i Opens Doors to ‘the den’: Free All-Day Workshop for Nonprofit Marketers
In May, we’re excited to launch the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources. Our first event, a free, all-day workshop held at 360i’s New York HQ […]