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Tag Archives for Google

2017 Social Media Trend Report: Volume 3

Over the past 10+ years, social media platforms have changed drastically and successful marketers have responded by being adaptive and questioning. Following the days of organic content and community being key (Social 1.0), we shifted into 2.0 when platforms built out robust paid offerings creating a pay-to-play environment. We have entered a new landscape 360i […]

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Brand Safety: How Marketers Can Navigate Digital Placements

Over the past month, some advertisers have been pulling their ads from popular platforms, such as Google, YouTube and Facebook, amid the growing concern that their advertisements are appearing alongside offensive content, negatively affecting perception of brands. AT&T, for example, recently paused all media on Google-owned YouTube due to their ads being placed adjacent to […]

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Dispatch from SXSW: AI Innovation is Happening Now

Artificial Intelligence (AI) is predicted to deliver the next wave of societal transformation, often paralleled with the introduction of the internet and sliced bread. SXSW, considered a bellwether of tech trends, heralds that the “AI Moment” is right around the corner, if not happening right now. The advertising industry has the raw materials to be […]

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Oreo and Google Team Up to Create an Interstellar Digital Dunk Experience

Earlier this month OREO launched the OREO Dunk Challenge, a global campaign that invites people around the world to share the playful, creative ways they dunk their OREO cookies in milk. This week, to help people dream up new ways to dunk, OREO released a first-of-its-kind digital experience that takes OREO cookies out of this […]

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What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]

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