Tag Archives for Google
Google made headlines at the onset of Advertising Week with the launch of Customer Match for AdWords campaigns running across Search, YouTube and Gmail. The launch marks the first time that Google will allow advertisers to target audiences based on first-party CRM data and aligns with tools like Custom Audiences, which have led to big […]
Google has begun testing a new paid search ad unit, called Media Ads, which are expandable video units that are guaranteed to appear at the top of the results page. The new units are currently only available to movie studios (360i is a test partner).