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Tag Archives for google+

How Google’s Mobile Algorithm Update Is Impacting Marketers

By 360i | Published May 19, 2015

On April 21, Google implemented an algorithm change that could grant “mobile-friendly” pages a higher ranking on mobile search engine results than pages not optimized for mobile devices. In the months leading up to the algorithm update, marketers were concerned about the possible negative impact it could have on performance. Mobile searches comprise up to 35 […]

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What Marketers Need to Know about Google’s Mobile Algorithm Update

By 360i | Published April 20, 2015

In February 2015, Google announced an important natural algorithm update that affects SEO and how sites will be ranked in the mobile results, which may significantly impact brands’ site traffic. Starting April 21, pages that are deemed not “mobile-friendly” may witness their rankings downgraded in mobile searches, resulting in less traffic from mobile devices. This […]

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Facebook’s New Relevance Score Measures Content Success from 1-10

By 360i | Published February 13, 2015

This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency […]

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Twitter-Google Deal Signals New Era of Search & Discovery

By 360i | Published February 5, 2015

Last night, in advance of today’s Twitter earnings call, Bloomberg announced a deal between Twitter and Google that would make tweets more searchable online. By mid-year, tweets will become visible in Google’s search results as soon as they are posted via a new direct link between Google and Twitter’s Firehose data stream. This is a […]

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What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

By Kenneth Hamner | Published January 8, 2015

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

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