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Tag Archives for Guided Search

How Pinterest’s ‘Visual Search’ Makes Brand Content More Discoverable

Words don’t always cut it for those 17% of daily Pinterest users who are trying to find that perfect something. Sometimes, users just need to see it, to know it’s what they are looking for. Recognizing this need state, the platform rolled out a revolutionary sight-driven tool called, “Visual Search.” Introduced on Monday to IOS, […]

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What Pinterest’s Maturation Means for Marketers

If you still view Pinterest as a glorified collage tool, think again. With the introduction of new features including advanced search, and new paid offerings, Pinterest is catching up to the likes of Facebook and Twitter. And unlike these more established platforms, it’s not too late for businesses just starting off on Pinterest to make […]

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Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

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