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Tag Archives for Halloween

Target Introduces World’s First Social Network for Trick-or-Treating

Trick-or-treating hasn’t changed much in decades, but this year it received a big upgrade. Every year kids talk about the go-to houses for trick-or-treating in their neighborhoods – the ones with the spookiest decorations, most fun parties, and, of course, the best candy. Target wanted to be everyone’s wingman this year in ensuring they had the most […]

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Oreo Brings ‘Nomsters’ to Life in #OreoLab Halloween Campaign

Inspired by some of the most feared monsters of Halloween lore, Oreo, in partnership with 360i, has been busy at work in its Oreo Laboratorium, performing experiments on Oreo cookies to create “nomsters.” Leading up to Halloween, Oreo will be bringing a new “nomster” to life each day this week and unleashing it on the […]

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What’s Buzzing: Instagram Ads, Cheetos T.P. Tricks & More

This week, we saw two clever campaigns from Wendy’s and Cheetos that placed user-generated content front and center. We also learned more about Instagram’s much-anticipated ad product, which is encouraging brands to utilize premium, visually stimulating photography to mimic the general aesthetic of the platform. Read on to dig deeper into these and other headlines. […]

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Rent the Runway & Etsy Represent Brand Pairings Done Right

Jay Z and Beyoncé. Walter White and Jesse Pinkman. Cory Matthews and Shawn Hunter. It’s no secret that when two incredible beings join forces, the collaborative content produced – more often times than not – results in an incredible outcome. The same buzzworthy outcome that celebrity pairings create can also follow great brand pairings. For […]

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Recipes and Healthy Snacks Trend Up for Halloween

Halloween treats are not just about candy corn and Tootsie Rolls anymore. In fact, those classic staples were not the focal point of consumer conversations in the days leading up to the Halloween weekend. Instead, social media chatter centered more so on homemade creations (recipe/idea sharing), and healthy ways to celebrate the holiday. People enjoyed […]

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