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Tag Archives for Hanes

Hanes Challenges Fans to be “Chill Like MJ” in New Interactive Effort with Michael Jordan

This last week, Hanes launched a major interactive social effort with their longstanding spokesman, Michael Jordan that challenges fans to see if they are chill enough to chill with MJ. The integrated “Chill Like MJ” campaign, created in partnership with 360i, deploys a first ever “choose your own adventure” style Canvas Ad on Facebook, Snap […]

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4 Characteristics of Highly Shareable Content

The ways marketers share has changed drastically in recent years, but what marketers share has stayed relatively the same. We are living in the information age, where we share more content, with more people than ever before. It is common knowledge that the incentives for consumers to share, such as prizes and discounts, celebrity appeal […]

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How Marketers Can Reach the Coveted Twitter-TV Audience

In a recent study, Nielsen took a look at two different audiences: people who tweet about brands and people who tweet about TV.  The overlap between the two groups produced four insights which can help brands better understand the value of the Twitter-TV Audience. Here are some key findings from the study: 64% of people […]

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What’s Buzzing: Platform Updates, The Evolving Role of Influencers & More

This week signaled a record-setting moment for Vine as the application rolled out an updated version which gives users considerably more creative freedom. In other news, Foursquare visited the 360i office to demo “the new Foursquare” and supplementary app Swarm. Read on for more news from this week. Vine Introduces New Camera Over the past […]

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Influencer Spotlight: Catching up with Logan Paul

Our newest addition to the 360i “Influencer Spotlight” Q&A series is Vine superstar Logan Paul, who has emerged as a true leader on the platform with over 4.8 million followers to date. Logan’s great sense of humor, spirited stunts and no-fear attitude make his short form videos extremely entertaining and sharable. Recently, Logan has worked […]

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