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Tag Archives for Hanes

Hanes Taps Vine Star Logan Paul for X-Temp Campaign

Vine celebrity Logan Paul turned his penchant for creating six-second videos into a career – and now he’s turning Millennials on to Hanes’ new line of X-Temp products. For this summer’s product launch, Hanes found a perfect partner in Paul, who has described his short-form video content as “quality, clean and energetic.” At Just 19 […]

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What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]

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360i Wins Four North American Effie Awards

We’re pleased to share that 360i is a four-time honoree in the 2014 North American Effie Awards, alongside client partners Hanes, Oreo and Oscar Mayer. Winners were announced at a June 5 gala held in New York, where 360i was awarded two Gold Effie Awards in addition to a Silver and Bronze distinction. The North […]

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360i Named One of Fast Company’s Most Innovative Companies in the World

Fast Company has named 360i among its Top 10 Most Innovative Companies in Advertising for 2014, citing recent creative work for clients like HBO and Hanes. We’re honored to join the Top 10 alongside innovators such as GoPro and Samsung, as well as fellow agencies that join us in our pursuit to push the boundaries […]

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Hanes Launches New Digital Campaign: ‘Soften the Blow’

Destruction videos are all the rage in the digital space, so when Hanes sought to promote its new super soft ComfortBlendTM line of T-shirts, socks and boxer briefs, it wanted to leverage the phenomenon to show how its ultra-soft apparel can “soften the blow” for most any type of physical destruction. That’s when we created and […]

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