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Tag Archives for hashtag

When & How to Enter the Conversation Around Holidays like #DonutDay?

These days, it seems like every day is some kind of holiday. From #BestFriendsDay to #MargaritaDay, these hashtag holidays saturate social media feeds, tempting brands to jump in on the conversation. Yet, despite the wide-spread appeal, should brands even be a part of the conversation? The answer is yes, if done correctly. It is important […]

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#Finally: Hashtags Arrive at Facebook, Unlocking a New Arena for Public Chatter

Six months after being named ‘word of the year,’ the hashtag is coming to Facebook. Yesterday, Facebook announced the first in a series of new features that will make it easier for its users to carry on public conversations – beyond their circle of ‘friends’ – within the platform. This marks a significant shift, as Facebook […]

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New Hashtag Pages Shift Twitter’s Function from Sharing to Discovery

In an effort to expand its reputation as the center of real-time conversation, Twitter has launched a pilot program to reinvent the experience of following an event on the platform. Twitter’s new “hashtag pages,” curated by an editorial team at the company, help evolve its function from sharing to discovery. NASCAR and Turner Sports have […]

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