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Tag Archives for h&r block

Influencer Spotlight: Catching up with iJustine

Justine Ezarik, more widely known as iJustine, is a YouTube superstar and the camo-obsessed darling of all things geeky. The 360i Influencer Marketing team first partnered with iJustine for H&R Block’s Billion Back Records campaign, where iJustine helped amplify the brand’s message to Millennials in need of tax advice through her quirky sense of humor, […]

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What’s Buzzing: Social Art, SXSW Activations & More

Last week the South by Southwest festival in Austin officially kicked off, and the event was accompanied by many new brand activations. In addition to our client Oreo using real-time Twitter trends to assign flavors and create cookies with a 3-D printer, 360i-managed client SUBWAY also used the festival as an opportunity to share its newest […]

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H&R Block Celebrates Tax Refunds with ‘Billion Back Records’

With only a month left to file taxes, H&R Block is helping to make sure Americans don’t again miss out on the estimated billion dollars that taxpayers left on the table by doing their own taxes last year. This week, H&R Block launched a new record label, Billion Back Records, as part of its “Billion […]

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Branded Facebook Apps: Misunderstood, but Definitely Not Dead

As marketers, it’s easy to get caught up in the hype of the colorful commentary and bold headlines that fill the pages of our favorite industry news outlets. One such headline that first emerged when Facebook updated to its Timeline format was the following: “Branded Facebook apps* are dead.” People in the marketing community have […]

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The #ChangeAgents: What is the Role of a Brand Today? [VIDEO]

On this blog and throughout our entire agency, we’re passionately curious about how the shifting consumer landscape is affecting the ways in which brands approach marketing. This week, we’re bringing senior leadership from major brands to the forefront of the conversation. We’re doing so through a series called ‘The Change Agents,’ which features exclusive interviews […]

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