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Tag Archives for hulu

3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on […]

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What’s Buzzing: Digital Scavenger Hunts, Whiskey-themed Horse Names & More

This week brought a product update from Vine, rumors of a Twitter “mute button,” and big news from Snapchat, which rolled out its biggest update yet – finally putting the “chat” in Snapchat. Read on to learn more about these updates and more of the week’s top headlines. Snapchat Becomes Sophisticated Mobile Messenger Product Snapchat […]

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What’s Buzzing: #Flashtagram, WhatsApp & More

This week, Facebook stole headlines with its surprise purchase of leading mobile messaging app WhatsApp for a reported $19 billion. The news follows an alleged spurned acquisition of image-based messaging app Snapchat (that one was for a purported $3 billion) in 2013. In addition to the big news, Fashion Week wrapped up and the first […]

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Digital Content NewFronts: Platforms Enter the Big Leagues to Allure Big Brand Dollars

There was a lot to digest after a week of events at the Digital Content NewFronts (DCNF), which wrapped on Thursday with Google’s BrandCast event. This year, the magnitude of the event trumped those of years past, with platforms proudly touting the power of native digital content to attract large brand marketers. This post brings […]

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Hulu Puts Some Skin in the Game — and Plays Catch-up to TV

In a video landscape twist, Hulu has made a move whereby its buying model will now more closely resemble that of TV. The platform announced this week that it will now only charge advertisers for video ad views that reach 100 percent completion rate. This is all tied to where the beacon resides on the […]

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