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Tag Archives for iab

Find 360i @ Programmatic I/O, IAB Audio Day, Social Media Week and More

Month to month, you pretty much know where to find us – we’re getting the scoop on blockchain in New York, preparing for campaign launches in Chicago, recruiting media managers in Los Angeles and planning for our summer bar cart theme in Atlanta. But what about when we leave the office and take our insights […]

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IAB Interview with 360i’s Sarah Hofstetter

Marla Aaron of the IAB recently interviewed Sarah Hofstetter, SVP of Emerging Media & Brand Strategy at 360i. Below we’ve pulled out some key parts of the discussion, but you can view the entire Q&A above or on the IAB website (which has many more great videos). [Marla Aaron/IAB]:What comprises successful, multiplatform, integrated programs? [Sarah […]

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Digital News Roundup: April 9, 2010

This week brought big news from Apple – first the public release of its new iPad tablet, and later an unveiling of the new iAd mobile advertising platform. Also making the headlines was a new report from the IAB and PriceWaterhouseCoopers that found that online advertising has surged back after losing steam last year. Read […]

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360i CEO Presents Vision for Agency of the Future at IAB Leadership Summit

UPDATE: We’ve updated this interview with the full video of 360i CEO Bryan Wiener’s speech at the 2010 IAB Annual Leadership Summit. Let us know your thoughts in the comments below. The following Q&A reveals some of the key themes addressed in his keynote. Join the conversation by leaving your comments below or by tweeting […]

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Reckitt’s Shift to Digital and Social Media – Live Blogging IAB Keynote

Reckitt’s decision to move $20 million in advertising from TV to the web was a red hot topic at IAB Marketplace Social Media (image via Flickr). Session Description: Keynote Interview Reckitt’s recent decision to move $20 million in advertising from TV to the web for more than 15 of their brands—including Lysol, Clearasil and Frank’s […]

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