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Reckitt’s Shift to Digital and Social Media – Live Blogging IAB Keynote

Reckitt’s decision to move $20 million in advertising from TV to the web was a red hot topic at IAB Marketplace Social Media (image via Flickr). Session Description: Keynote Interview Reckitt’s recent decision to move $20 million in advertising from TV to the web for more than 15 of their brands—including Lysol, Clearasil and Frank’s […]

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