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Tag Archives for Influencers

NOLA Tourism Spotlights The City’s Unexpected Destinations with New IGTV Series

Travel influencers take the tour of a lifetime in the first season of Unexpected Tour Guides, a one-of-a-kind new IGTV travel show created by 360i for New Orleans Tourism Marketing Corporation.  The first season features New Orleans’ all-female, all-badass motorcycle club the Caramel Curves, who invite three unsuspecting travel influencers—Alyssa Ramos (@mylifesatravelmovie), Ashley Renne (@heyashleyrenne), and […]

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How Brands Can Leverage Internet Celebrities for Social Video

Internet celebrities have been around since the early years of the web – but more recently, online video stars are emerging en masse thanks to the rise of new social video services (like Vine and Instagram Video) and a push from more-established platforms to elevate individual content creators (see: YouTube’s new ad campaign). How big […]

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Bloggers As Brands: 5 Tips for Partnering with Today’s Influencers

Navigating the relationship between brands and bloggers has grown in complexity as more and more bloggers are establishing their own personal brands with their own image to promote and protect. Long gone are the days when an influencer’s footprint was limited to a blog. Many of today’s influencers are creating massive followings through book deals, […]

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Q&A with Humans of New York Creator Brandon Stanton

Simple self-publishing tools and the power of sharing have propelled a new crop of influencers from anonymity to Internet fame. In the BuzzFeed era, smart, socially-powered ideas spread fast. Pair a clever hook with a quick reflex and you’ve got yourself a meme. To explore this growing trend, we’re taking a closer look at the […]

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Borrowed Influence: The New Symbiotic Relationship Between PR & Advertising

Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion on its head. Recent research shows that consumers would rather receive marketing messages from bloggers or […]

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