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Solving for M: Where Mobile Fits into the ‘Big Idea’ Formula

The consumer world is changing. Your thinking should, too. Consider the following: There are 7 billion people on Earth. Of this group, 5.1 billion own a cell phone; 4.2 billion own a toothbrush (Mobile Marketing Association). By 2014, mobile Internet usage will overtake desktop Internet usage (Source: Microsoft). 91 percent of all smartphone users have their phone […]

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Facebook Rolls Out Two Features to Improve Community Management

This week, Facebook released features specifically designed to solve two common community management challenges: a permissions system for admins and the ability to schedule posts for publishing at a future date and/or time. Let’s take a look at the new permissions first. Up until now, anyone who had admin rights to a Facebook Page held […]

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