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Tag Archives for instagram stories

What Marketers Need to Know About the Social Video Ad Trend

Today, Facebook announced In Stream Video Ads and Instagram Story Ads, two major ad product developments that build on the expected surge in advertiser spending on Social Video Ads. This has been a significant area of focus for all the social platforms. In the past few months, we’ve seen interesting uses for SnapAds, new Twitter […]

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The Quarterly Social Media Cheat Sheet: A Guide to Q2’s Platform Updates

As users and brands turn more to social networks to drive their communication and businesses, we’ve seen the social ecosystem continue to update and improve to exceed the needs of users and businesses. From small updates like tweaking the Facebook News Feed algorithm to platform-changing features like Instagram Stories, we saw three key trends emerge […]

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#WineWednesday Panel Recap: Influencers Dish on Instagram Stories, Agency Pitches and Authenticity

Last night, notable influencers Nicole Balch, Kevin Lu, John Stoffer and Sian-Pierre Regis gathered at 360i’s Chicago office for a WOMMA #WineWednesday event. Over the course of the hour-long panel discussion, moderated by 360i’s SVP of Influencer Marketing Rebecca McCuiston, the four influencers hit on some of the industry’s most challenging pain points: authenticity, ever-changing […]

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What the New Instagram Stories Feature Means for Marketers

Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular feature (disappearing content) to create a centralized hub for all image and video sharing. Knowing that Instagram has to compete with other platforms for user attention and that unique […]

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Here Are the Key Differences Between Instagram Stories and Snapchat Stories for Marketers

Yesterday, Instagram introduced Instagram Stories, a new feature on the popular photo sharing app that allows users to share multiple photos or videos a day, together creating a “story” that disappears within 24 hours. Initial reactions were quick to draw a comparison to Snapchat’s stories feature and while there are certain, obvious similarities, it is […]

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