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Tag Archives for iPhone

Report: What Apple’s Innovations Mean For Marketers

Apple has finally revealed the long-awaited hardware and software developments that will be available in the company’s 2015 product portfolio, including the iPhone 6, a new mobile payment system (ApplePay) and the company’s first wearable (Apple Watch). While questions remain regarding the overall functionality of these new products, Apple has once again shown the world […]

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What’s Buzzing: Instagram Ads, Vine TV Spots & More

Today’s edition of “What’s Buzzing” highlights brands that are staying relevant through inter-brand conversations and amplifying the impact of traditional campaigns through social media. As Vine and Instagram duke it out for consumer attention, brands are leveraging the platforms by building them into other forms of media and tapping into their most influential users. Read […]

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As iPhone’s App Store Swells, Developers Look to Web Apps for a Fast & Friendly Alternative

A look at two mobile Twitter clients: Hahalo (left) is web-based while TweetDeck is a native app. With more than 100,000 apps and growing in the iPhone App Store, a lot of attention is being paid to creating iPhone web apps instead of iPhone native apps in order to decrease development time. What’s the difference, […]

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App-solutely Awesome Branded Apps – And What Makes Them Work

It’s an app world, and we’re just living it. Last month, Apple announced its two billionth application download. More proof of the surging interest: Apple doubled its number of downloads in about half the time it took to hit the one billion mark. Apple’s advertising claims that there’s an app for everything. In fact, the […]

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Social Marketing Playbook Now Available for Kindle and iPhone

You can now download and own a Kindle or iPhone-friendly version of 360i’s Social Marketing Playbook (image via Flickr). Last week, Amazon decided to cut the price of its popular e-book reader, the Kindle, by $60 (from $359 to $299). InformationWeek reports that the company is rather tight-lipped about specific sales figures, but claims the […]

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