1. @360i was at @jeffpulver’s 140 Characters Conference last week, represented by @dberkowitz (me) #140conf
2. It wasn’t so much about much about marketing, though that was part of it, with some legends like @zappos around
3. It was more about how Twitter is changing the world, industry by industry
4. There was also a big focus on how it changes how people communicate – professionally, romantically, etc.
5. Best panel: @ricksanchezcnn and @anncurry (loved Ann!) on Twitter as News Gathering Tool (see clip http://bit.ly/L68wM )
6. @anncurry embodied everything a tweeter should be: authentic, smart, passionate, funny, incisive and honest
7. I had the pleasure of sitting on a panel with @bmorrissey, @hadleystern, and @pfasano, moderated by @AaronStrout
8. I talked (surprise) about @360i’s Playbook (http://bit.ly/mREdN), focusing on the 4 ?s marketers should answer when devising their strategy
9. Someone asked about how to handle crises, like Dominos had. I noted having open communications channels can mitigate the damage.
10. I gave my closing remarks in haiku: Twitter GPS / once you turn on the tweet stream / you can’t part with it

There’s a lot of energy at the 140 Conference this week in New York, with the Twitterati out from all walks of life – media, marketers, artists, technologists, and countless others. This is an event for people who get Twitter and believe in it, so the event’s much more focused on how it’s changing the world.

Some of the best experts for the change Twitter’s bringing are journalists, as they’re prominent among the biggest Twitter celebrities, and they’re on the front lines of a profession that Twitter is tangibly altering.

Read the full article for notes from the session. »