Each year, ad:tech San Francisco draws thousands of attendees seeking valuable strategic advice from some of the industry’s foremost digital marketing experts. Large-scale industry events like this often serve as compasses that point toward emerging topics and trends in the online arena. From the keynote speeches to the conversations that emanate in post-session breakouts, the chatter that takes place during ad:tech is often a key indicator as to what’s on the horizon for digital media.

Last week, 360i’s Customer Insights group monitored online conversations taking place during the three-day conference. By nature, the event drew an enthusiastic crowd of social media aficionados who took to Twitter and other social platforms to communicate with others in attendance – as well as those not in attendance, who were following the activity at ad:tech from home.

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