Tag Archives for Jounce Media
Bid Caching: Breaking Down the Facts
Is bid caching beneficial or deceiving as a programmatic auction technique? Over the last few weeks, the digital advertising industry – from ad trades to exchanges and supply-side platforms (SSPs) – has been deliberating this previously unknown practice. The catalyst? An article published by AdExchanger calling out the SSP Index Exchange (IX) for bid caching. […]
Posted in 360i News, Media Planning & Buying, Search Marketing
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Also tagged AdExchanger, bid caching, Index Exchange, SSP
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