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The Future Of Search Has No Keywords

In a new piece for AdExchanger’s “Data-Driven Thinking” column, 360i’s CEO, Jared Belsky writes, “The time for the next great evolution of search is upon us, and there is too much revenue and opportunity left on the floor.” While search has long been about keywords (think: Lycos, AltaVista and, Jared argues that this model […]

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Google Signed-In Users Get Encrypted Search (HTTPS) as Digital Marketers Feel the Impact

Google recently switched on encrypted search by default for any user logged in to a Google Account (Gmail, Picasa, Google+ Google Analytics, etc.). Google’s objective in doing so is to better safeguard the privacy of its users as they perform searches on Google. With encrypted search activated, search queries and search traffic is encrypted (using the industry […]

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