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Tag Archives for Kraft Foods

The #ChangeAgents: What is the Role of a Brand Today? [VIDEO]

On this blog and throughout our entire agency, we’re passionately curious about how the shifting consumer landscape is affecting the ways in which brands approach marketing. This week, we’re bringing senior leadership from major brands to the forefront of the conversation. We’re doing so through a series called ‘The Change Agents,’ which features exclusive interviews […]

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Solving for M: Where Mobile Fits into the ‘Big Idea’ Formula

The consumer world is changing. Your thinking should, too. Consider the following: There are 7 billion people on Earth. Of this group, 5.1 billion own a cell phone; 4.2 billion own a toothbrush (Mobile Marketing Association). By 2014, mobile Internet usage will overtake desktop Internet usage (Source: Microsoft). 91 percent of all smartphone users have their phone […]

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Kraft Foods Wins Best Mobile Website Award from the MobileWebAwards

Kraft Foods’ Make Something Amazing site has been named Best Mobile Website in the Food Industry by the MobileWebAwards. Earlier this year, the site won an Outstanding Website Award in the Internet Advertising Competition. Kraft Foods, a 360i client, launched Make Something Amazing earlier this year to spark conversations and creativity among the brand’s audience of […]

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360i Wins IMA Outstanding Achievement Award for Huddle to Fight Hunger Website

The Interactive Media Awards recently honored 360i for our work on the Kraft Foods Huddle to Fight Hunger microsite, which was a digital destination created to serve as the hub of Kraft’s social good campaign leading up to the Fight Hunger Bowl in January.

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