Last week, Franz Ferdinand (the band, not the Austrian archduke) rocked a crowd of 2,500 during a show at Oakland’s Fox Theater – and then shared exclusive concert footage with even more fans through their branded Kyte channel. Welcome to rock n’ roll 2.0.

360i recently met with Kyte CEO Daniel Graf to discuss what the digital media platform has to offer for marketers. Kyte hosts several production and distribution tools – both online and through mobile channels – for a broad spectrum of media content. Like Franz Ferdinand, hundreds of artists – including Lady Gaga, Lenny Kravitz and 50 Cent – use Kyte to promote their music online and via mobile technology. Graf told 360i that one 50 Cent video (via www.thisis50.com) had garnered almost 50,000 views in an hour. Another recent show by the popular rap artist boasted 200,000 views.

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