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Tag Archives for listening

The Waiting Game: A 360i Study on Consumer Downtime

The 360i Insights group* recently contributed a piece to Forbes that takes an imaginative perspective on social spaces, identifying white space for consumer engagement during consumer downtime. We found that this strong undercurrent of downtime is fueling a massive social conversation around “waiting.” Identifying this opportunity to learn about culture and consumer behavior, we listened […]

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Introducing the 7 Habits of Highly Digital Brands

This is Part I of a week-long series that explores the seven core attributes of successful brands in the Digital Age. Chloe Mathieu-Phillips is a Community Supervisor at 360i. Digital has fundamentally changed the way brands behave, as well as the way they organize and optimize their marketing efforts. To be successful in connecting with people in […]

Posted in Reports & Whitepapers, Social Media | Comments Off on Introducing the 7 Habits of Highly Digital Brands