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Digital Marketing & Social Media Blog

Tag Archives for location-based

Foursquare Creates a New Home for Brands with Focus on Content & Community

In Jan. 2010 Intel became the first organization to establish an “official” brand page on Foursquare. Since that time, more than 3,000 organizations have set up pages within the platform – albeit via a somewhat clunky process. Until recently, companies were required to 1) place a media buy within Foursquare or 2) work with the […]

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Google Latitude Enters Mobile Check-in Game – And Gives Users the Ability to Check Out, Too

Google has revamped Latitude, introducing a new functionality that allows users the option to manually check in to Google Places locations. The Latitude platform was first introduced to help people stay in touch with family and friends by making it easy for them to share their location (via an automatic update). Though similar to how other […]

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Beyond Mobile Social’s F-Words

Whenever mobile social media comes up in conversation, I tend to hear a lot of f-words. Hopefully they won’t be censored here, as the ones I’m referring to are Foursquare and Facebook. Perhaps I’m part of the problem. When I’m not writing about all the mobile check-in apps I use or what it’s like to […]

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Digital News Roundup: May 7, 2010

This week, we learned of Facebook’s plans to launch a location-based service with partner McDonald’s, Congress introduced a web privacy bill, Google unveiled a new look and the Microsoft-Yahoo alliance announced that it will soon begin its advertiser transition. Read our complete recap below — and don’t forget to follow us on Twitter to find […]

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Social Media Insider: Checking In, Checking Out

Foursquare: The Ashton Kutcher of location-based apps? I have a confession to make. On more than one occasion over the past several weeks, I’ve excused myself at several restaurants to go to the bathroom to indulge my guilty little habit. My wife tolerates it, but it’s taking a toll on my social life, and getting […]

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