Dunkin Donuts delivers a location-based ad through digital map provider NAVTEQ (via Flickr).

This week, 360i welcomed a panel of guest speakers as part of its Innovation Learning Academy, a series of lectures and training sessions that help educate employees about emerging trends in digital marketing space. David Berkowitz, Director of Emerging Media & Client Strategy, moderated a discussion on location-based advertising – an area that’s poised to be “the next big advertising trend,” according to Mediaweek.

Guest speakers included:

• Scott Dunlap, CEO of NearbyNow
• Shafiq Sharrif, Director of Advertising Products at Whrrl
• Danny Reinert, Director of Interactive Advertising Sales at NAVTEQ
• Mike Burke, Emerging Business Group at Google

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