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Tag Archives for location-based marketing

Foursquare, Swarm and the Future of Location-Based Personalization

Most of us in the digital space are familiar with Foursquare, the location-based app launched in 2009 to allow users to easily meet up with friends and discover great places. Foursquare’s user base of more than 50 million people has generated more than 6 billion check-ins – with 2 million businesses leveraging the Merchant Platform […]

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Google Now Update Links Search Intent with Physical Stores

Retailers might not be able to read shoppers’ minds, but a new update from Google Now will help them come pretty close. The latest batch of Google Now cards will proactively alert people when they are nearby a store that carries an item for which they’ve previously searched. Launched in 2012, Google Now is a […]

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