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Tag Archives for market research

Forrester Research Recognizes 360i as a Leader in Search Marketing

Forrester Research has just released “The Forrester Wave™: Search Marketing Agencies, Q4 2017” naming 360i a Leader in Search Marketing. According to Forrester, “Marketers will appreciate this agency’s ability to stay on top of trends but also have a level-headed perspective on what is industry hype versus real market changes.” The report goes on to […]

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How Agencies Can Hack Culture for Brand Insights

Picture this: you’re in a meeting in which your team is challenged to come up with ideas that tap into trends and pop culture. Everyone at the table nods in agreement. Culture! Yes. Important. Check. Two weeks later, only vague (if any) traces of cultural understanding can be found in the DNA of the work. […]

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The New Era of Online Listening — a 360i Report on the Evolving World of Consumer Insights

Today, we published a report on The New Era of Online Listening. Over the past few years, the practice of online listening (also called buzz monitoring or social media monitoring) has gone from an obscure research concept to a rapidly growing and bona fide research methodology, adopted by many brands across industry verticals. But with […]

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