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Tag Archives for marketers

Pinterest’s Promoted Pins Update Preps the Platform for Monetization

Over the past few years, we’ve seen Facebook and Twitter evolve their product offerings to help brands drive users through to a sale. Yesterday, Pinterest announced  that it would be taking similar steps to enhance the user experience on its platform and make it more compelling to advertisers. Anyone following Pinterest has likely heard the […]

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Social Messaging Apps Help Marketers Reach Large, Global Audiences

Over the past three years the industry has seen a global boom in the use of mobile messaging apps. For some context: 90 percent of the population in Brazil uses messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014. […]

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Recipes and Healthy Snacks Trend Up for Halloween

Halloween treats are not just about candy corn and Tootsie Rolls anymore. In fact, those classic staples were not the focal point of consumer conversations in the days leading up to the Halloween weekend. Instead, social media chatter centered more so on homemade creations (recipe/idea sharing), and healthy ways to celebrate the holiday. People enjoyed […]

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Is Liking a Facebook Page the Digital Equivalent of Wearing a Branded T-Shirt? 

A recent study found that 40% of Millennials (people born between 1985 and 1990) who Like brands on Facebook did so because they wanted to publicly display their support – in other words, they used brand advocacy as a form of self-expression. Often times, when marketers talk about the consumer rationale behind fanning or following […]

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