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Tag Archives for marketing

How Net Neutrality Will Impact Influencer Marketing

Earlier this week, The Federal Communications Commission (FCC) voted to reverse Obama-era regulations for Internet Service Providers (ISPs) which disallowed companies to speed up service for some websites or applications, over others for a variety of reasons. Advocates for net neutrality fear that a repeal could lead to Internet providers giving preferential treatment to sites […]

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‘the den’ Chicago-style: Highlights & Resources from Our Latest ‘Digital Education for Nonprofits’ Workshop

After a successful inaugural event in our NYC headquarters last year, we held our second iteration of ‘the den’ – Digital Education for Nonprofits – yesterday in our Chicago office. The morning kicked off with a full house, as over 60 nonprofit marketers from more than 40 organizations joined us for a day of programming […]

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Author and Bravo Star, Jill Kargman On Marketing to Modern Day Moms

Jill Kargman is an author, life-long New Yorker, and star of Bravo’s hit comedy series Odd Mom Out. Her creative output, whether for her novels or her on screen character Jill Weber (a parody of herself and her family), reimagines how society and marketers think of modern day moms, Upper East siders and even ‘socialites’, a characterization […]

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Millennials’ ‘Live Now’ Mentality: Short-Term Thinking & Spending Habits

Millennials’ entrance into the workforce during a time of high financial insecurity resulted in a “Live Now” mentality centered around living in the moment and prioritizing quality of life over financial savings. In a recent MediaPost article, our Associate Strategist Celinne Da Costa outlines how marketers can tap into Millennials’ “Live Now” mentality, becoming trusted […]

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Reimagine (Almost) Everything: Establishing New Success Metrics

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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