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Tag Archives for marketing

360i Summit: Reimagine Programmatic with Joanna O’Connell

This is the fifth post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. For a preview of the posts to follow, please view our teaser post, “The Top 10 Highlights from 360i’s Marketing Leadership Summit.” At this year’s event, we explored how to “Reimagine (Almost) […]

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SMW13: Connect with 360i Over Content & Startups

Social Media Week returns Feb. 18-22, with eleven cities worldwide participating to explore the social, cultural and economic impact of social media. We’re thrilled to participate once again by hosting two sessions (described below) that are free and open to the public. Session spots will go quickly – be sure to reserve yours today! Content […]

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360i Report on Social Graph Ad Targeting

Social graph ad targeting is a way for marketers to target consumers based on who they’re connected to within online social networks. Marketers often run campaigns that target consumers based on their age and gender (demographic), where they live or happen to be at the moment (geographic), what they’re viewing on a Web page (contextual), […]

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6 Things to Expect if Google Decaf Gets a “Caffeine” Boost

With the latest Google search announcement of its BETA Caffeine engine, what can marketers expect if Google flips a switch or starts a transition to a newer “next-generation” infrastructure? Now that Google’s sandbox beta engine has stabilized – it was previously too volatile to run comprehensive and accurate testing – we’ve evaluated rankings for a […]

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Mom Central Consulting Has 5 Questions for 360i’s Sarah Hofstetter

Tracey Hope-Ross, VP of Research at Mom Central Consulting, recently interviewed Sarah Hofstetter on MCC’s revolution + research = R2 blog. In the five question interview, Sarah (SVP of Emerging Media & Client Strategy here at 360i) shares how brands can approach opportunities – and crises – in social media. Here’s an excerpt: MCC: How […]

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