Tag Archives for media

Equifax Names 360i Its Lead Agency

By 360i | Published May 22, 2013

We’re excited to announce today our new partnership with Equifax, a leading credit reporting firm, which has named us its Lead Agency following an internal review. As an innovative marketer successfully navigating an ever-changing landscape, Equifax is reinforcing its commitment to making digital and data cornerstones of its growth trajectory. Terry Griffin, senior marketing executive ...

Posted in 360i News, Media Planning & Buying | Also tagged Equifax, lead agency Leave a comment

4 CES Trends for Marketers [VIDEO]

By 360i | Published February 14, 2013

Each year, thousands of marketers converge in Las Vegas for the Consumer Electronics Show (CES) to be among the first to experience the latest and greatest in technology and media. Our very own David Berkowitz, VP of Emerging Media at 360i, joined the excitement this year, helping to navigate and tour the tradeshow floor on ...

Posted in 360i News, Creative & Tech | Also tagged 2013CES, Consumer Electronics Show, technology, Video Leave a comment

The Future of Viewability – New Report Outlines Key 3MS Findings

By 360i | Published November 19, 2012

Today, 360i released a new report on The Future of Viewability, which addresses the challenge of ad viewability for marketers. The report summarizes a study led by the “Making Measurement Make Sense” (3MS) initiative, a multi-organization initiative comprised of the IAB, the 4As, the ANA and MediaLink. As part of the group’s core mission “to ...

Posted in 360i News, Reports & Whitepapers | Also tagged 3MS, ad impressions, Viewability Leave a comment

Under the Hood of Facebook’s New Custom Audiences

By Victoria Austin | Published September 21, 2012

In early September, Facebook launched a new targeting feature called “custom audiences.” Custom audiences allows advertisers to use encrypted personal information about users, including their email, phone number and Facebook user ID, and match it to their CRM databases. The result is that marketers can sync both online and offline data, and target their offline ...

Posted in Media Planning & Buying | Also tagged advertising, CRM, Custom audiences, Facebook Leave a comment

3 Steps for Using Attribution to Maximize ROI

By Kevin Geraghty | Published August 8, 2012

Attribution is one of digital marketing’s biggest buzzwords and has become the focal point of many advertisers’ daily lives. Yet, the definition of attribution, including how it should be utilized and the problems it addresses, varies widely. According to a recent Google Analytics and Econsultancy study, 72 percent of client-side marketers say that attribution leads to ...

Posted in Media Planning & Buying | Also tagged analytics, attribution Leave a comment