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Tag Archives for media buying

360i Partners with FOX Sports to Bring the World Cup to the U.S.A.

World Cup Fever hit 360i! As Media AOR for FOX’s 2018 World Cup broadcast, we were challenged with no small task: how do we get America to tune into a tournament where there is no USA team? 360i rose to the challenge to develop the biggest media effort in FOX Sports history. The robust, integrated […]

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Media Dating: A How-to on Choosing the Right Media Partners

“It’s not you; it’s me.” These are the five words you prefer to limit saying or hearing when in the process of dating, or working with a media partner for that matter. Sometimes, the media planning business can feel a lot like dating. Each day, dozens of publishers are knocking on your door — vying […]

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Debunking 5 Myths of Programmatic Buying

At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset […]

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