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Tag Archives for media planning

360i Partners with FOX Sports to Bring the World Cup to the U.S.A.

World Cup Fever hit 360i! As Media AOR for FOX’s 2018 World Cup broadcast, we were challenged with no small task: how do we get America to tune into a tournament where there is no USA team? 360i rose to the challenge to develop the biggest media effort in FOX Sports history. The robust, integrated […]

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Fossil Expands Beyond Fashion In New Series with BuzzFeed’s Tasty

Last week, Fossil debuted an online video series in partnership with BuzzFeed’s Tasty. The new media campaign, “Behind The Hands Of A Tasty Producer”, is a first for both the brand and the platform. This is Fossil’s first non-fashion media partner, and the first time Tasty has worked with a fashion brand. The videos showcase […]

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How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook […]

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Media Dating: A How-to on Choosing the Right Media Partners

“It’s not you; it’s me.” These are the five words you prefer to limit saying or hearing when in the process of dating, or working with a media partner for that matter. Sometimes, the media planning business can feel a lot like dating. Each day, dozens of publishers are knocking on your door — vying […]

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Debunking 5 Myths of Programmatic Buying

At last week’s iMedia Agency Summit, I spoke on a panel called ‘Demystifying Programmatic Inventory.’ The entire session was geared toward helping marketers better understand the somewhat murky world of programmatic buying. As someone who lives and breathes in this space everyday, I’m often surprised by the number of misconceptions that exist about this subset […]

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