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Tag Archives for media

Reimagine (Almost) Everything: Why Will They Listen to Why Will They Care

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]

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Reimagine (Almost) Everything: Outsmarting with Specialized Expertise

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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Reimagine [Almost] Everything: From Real-Time to Right Time

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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Recapping the 2015 NewFronts & The Future of Digital Video

The below blog post is a first-person account from 360i’s SVP of NY Media & Account Management. In this post, Michael recaps his experience at the 2015 NewFronts and dives into some media observations in the digital video space. **** As I look back on the 2015 NewFronts (and beyond the splendor that was my […]

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Adele Dazeem & the Data Behind Your Favorite Oscars Meme

The Super Bowl blackout. Pharrell’s hat. “Adele Dazeem.” The Internet (namely social media) has a way of amplifying culture moments and turning them into instant sensations. John Travolta’s mystifying pronunciation of Idina Menzel’s name at the Oscars is one such moment. Just seconds after the words “Adele Dazeem” left his mouth, the Internet got to […]

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