Tag Archives for mediapost
A Frank Conversation About Social Media Measurement
Image by nicksayers via Flickr Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA Social event in San Francisco last week.OK, that’s not entirely true, but the five panelists I had the honor of moderating covered a lot of ground. They probably could tell you everything that […]
Social Media Insider: Checking In, Checking Out
Foursquare: The Ashton Kutcher of location-based apps? I have a confession to make. On more than one occasion over the past several weeks, I’ve excused myself at several restaurants to go to the bathroom to indulge my guilty little habit. My wife tolerates it, but it’s taking a toll on my social life, and getting […]
Social Media Insider: The Social Side of CES
David Berkowitz scanned the showroom floor at CES to find the latest social media/tech innovations (image via CES). Is the Consumer Electronics Show a social media event? Hardly. Any event that dedicates a few football fields of floor space to iPod accessories isn’t entirely about social. But there is a big social side to it […]
Social Media Insider: In Search Of Your Booker Moment
Have you shoveled any of your consumers’ driveways lately? Just about everyone but Newark, N.J. Mayor Cory Booker can put their hands down. Booker, savvy enough to get some positive ink for Newark, is not a bad role model for marketers. As Mashable reported yesterday, New Jersey radio show host Ravie Rave (with all of […]
Social Media Insider: 10 Ways Social Media Changed Our Thinking in 2009
In this week’s Social Media Insider, David Berkowitz lists ten ways social media changed the way we think in 2009. Excellent! All the top trend lists this year have been a blur. There’s lots of talk of Twitter and Michael Jackson, but I wanted to dive deeper and think about what we really learned. In […]