Tag Archives for Microsoft
Microsoft’s Quality Score: More a Report Card Than an Influential Metric
Microsoft recently announced that keywords within the adCenter platform will soon be assigned Quality Scores similar to those assigned to keywords within Google’s AdWords platform. But, unlike Google and other platforms, Microsoft says its Quality Scores (QS) will not directly affect how ads are ranked.
What the Bing-Yahoo! Alliance Means for Your PPC Campaigns – A Report from 360i
Since July 2009, when Microsoft and Yahoo! announced that they would be moving forward with the Search Alliance (read 360i’s original POV on the announcement), marketers have been wondering how the integration of Yahoo!’s Panama platform into Microsoft’s adCenter would affect the ROI of their paid search campaigns. Answering this question is difficult, as the ...
Google, Microsoft, Yahoo Dish on Integrated Solutions for Reaching Customers across Online Landscape
Mitch Spolan, VP of North American Field Sales & Advertising Agencies, Yahoo There’s display, content and search. What if we leveraged all the screen space, told a story, and made an emotional connection? The idea’s not far from Tim Armstrong’s point that only 18% of online space is used for content. In this case, the ...
Impact of the Microsoft-Yahoo Search Alliance on SEO, a Report from 360i
In late 2009, Yahoo! & Microsoft’s Bing announced a strategic partnership, better known as the Search Alliance, which would effectively consolidate the search landscape by allowing Bing to power both paid and natural search results across the Yahoo! network. Last week, Yahoo! officially announced that the transition to Bing-powered natural search results was complete for ...
Digital News Roundup: August 9, 2010
Today’s Monday roundup features headlines from the Microsoft-Yahoo search alliance, the Federal Trade Commission’s Guides concerning blogger-marketer relations, Facebook and more. Get the full scoop in our summary below. Yahoo Readies Transition to Microsoft adCenter This week Yahoo took to its blog to share more information regarding its search alliance with Microsoft. The deal between ...