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Tag Archives for Mobile

Let’s be Real: How Should Marketers Think About Finstagram?

Finstagram or “Finsta” is a fake Instagram account commonly created by teens for posting sillier, less polished, and ironically more real content for their closest friends to see. Research suggests that forty percent of teens feel pressure to post content that makes them look good to others. Teens have flocked to create Finstas, where they […]

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What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]

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360i Celebrates Record-Breaking Performance at Cannes Lions

360i was recognized with 21 shortlists and ten Lions at the 2016 Cannes Lions International Festival of Creativity, marking the agency’s most successful showing at Cannes to date. The work honored spanned eight categories and six different clients. Canon’s Photo Coach campaign took home Lions in Cyber and Outdoor. The effort began with Canon’s challenge to […]

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What Facebook’s FBX Closure & New Cookie Policy Means for Marketers

Facebook recently announced two updates that aim to position the social network as the top audience-buying platform and increase its weight against Google’s AdSense network. First, the social media platform has decided to shut down its ad exchange (FBX) and second, it has expanded its cookie policy to serve ads to users who are not […]

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How Marketers Can Drive App Discovery & Engagement with Google

As smartphone adoption rates continue to increase, consumers are spending 90% of their time on mobile devices within apps. Many companies are leveraging this behavior by creating apps that serve their brands. However, an app is only as successful as its usage. This blog post will summarize how marketers can leverage paid and natural search […]

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