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Tag Archives for mobile ads

4 Important Search Updates Shared at Google’s Performance Summit

At its 2016 Performance Summit this past week, Google announced several updates to ad formats and targeting capabilities to help position AdWords for the mobile-first world. Of all the new updates shared, four in particular present pivotal opportunities for advertisers, aimed at helping them compete in the evolving platform where mobile now represents more than […]

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Recapping Key Themes from Mobile Media Summit 2013

“2013 is the year of mobile.” A lot of people said that about 2012 – and 2011, too. In fact, it seems as though it’s been “the year of mobile” for quite some time. While other mediums like video and social have led to clear-cut changes in the digital space, mobile remains highly complex and […]

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Google Swiffy Aims to Streamline Mobile Banner Development

Last week brought several big announcements from Google, with most of the buzz coming from the launch of their Google+ social network. On the sidelines, however, Google has released a new tool – called Swiffy – which converts flash files to pure HTML5.

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