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Tag Archives for Mobile

Twitter’s Buy Now Card: Buying & Selling on the Platform

Twitter recently announced that it has opened up its Buy Now card feature for general availability testing, creating more opportunities for marketers to connect awareness and sales. Previously, only a small percentage of U.S. users were receiving the Tweets from a select group of test partners. The Buy Now card, which originally debuted in early […]

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Mobile Search: What Marketers Need to Consider Beyond Website Content

Search has reached a mobile tipping point with more than 50 percent of all queries coming from mobile devices. To make the most of search efforts on mobile, marketers should be aware of the fact that search engines are no longer just driving to website content, but to native app content as well. In April, Google […]

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Rethink Retail Marketing: What the Holiday Hustle Means for 2015

This is the final post of a five-part series on ways retailers use digital to make the most out of their marketing efforts around the holidays, and effectively prepare for the year ahead. Many retailers conclude their fiscal years at the end of January to properly account for late December shopping activity and inventory remaining […]

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Rethink Retail Marketing: Connecting Through Mobile

This post is Part IV of a five-part series on ways retailers can use digital to make the most out of their marketing efforts, and effectively prepare for the year ahead. Digital has fundamentally changed the way consumers shop. While many consumers are still making the majority of their purchases in-store, their decisions are often […]

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Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms […]

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