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Tag Archives for mommy blogger

What Women Want: Top Bloggers Talk PR, Ethics & the Business of Blogging with 360i

More than 16 million. That’s the number of moms who actively participate in the blogosphere each week as either content providers or readers, according to a recent MediaPost Engage:Moms article. And with 67 percent of moms online looking for help in making purchasing decisions, it’s no wonder that marketers and PR professionals are paying more […]

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Beyond the Blackout: Pledge Shows Some Mom Bloggers Refuse Bribes

So far, more than 200 bloggers – like the author of White Trash Mom (above) – are displaying Blog with Integrity buttons on their sites. The blogosphere has recently been gaining some attention from the FTC regarding the integrity of its posts, thrusting questionable practices like paid editorial content, curiously positive product reviews and swag-bought […]

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PR Blackout Highlights Need for Deeper Relationships Between Brands, Mom Bloggers

MomDot, a popular community for moms who blog, has proposed a PR Blackout to mitigate “bloggy burnout.” What does the moratorium say about mommy-marketer relationships? Mom bloggers are widely believed to be one of the most influential groups online; they are active bloggers with a broad, collective reach and maintain an audience eager for their […]

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