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Tag Archives for moms

Author and Bravo Star, Jill Kargman On Marketing to Modern Day Moms

Jill Kargman is an author, life-long New Yorker, and star of Bravo’s hit comedy series Odd Mom Out. Her creative output, whether for her novels or her on screen character Jill Weber (a parody of herself and her family), reimagines how society and marketers think of modern day moms, Upper East siders and even ‘socialites’, a characterization […]

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Fisher-Price Celebrates Motherhood with #TheMOMMYs

Just in time for Mother’s Day, client Fisher-Price is giving people a different way to show appreciation for Mom with #TheMOMMYs  – a global parenting awards ‘festival’ honoring Moms around the world for being, well, Moms. In a departure from Mother’s Day gifts that celebrate moms with cards, flowers and jewelry, Fisher-Price is authentically celebrating […]

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Mom Central Consulting Has 5 Questions for 360i’s Sarah Hofstetter

Tracey Hope-Ross, VP of Research at Mom Central Consulting, recently interviewed Sarah Hofstetter on MCC’s revolution + research = R2 blog. In the five question interview, Sarah (SVP of Emerging Media & Client Strategy here at 360i) shares how brands can approach opportunities – and crises – in social media. Here’s an excerpt: MCC: How […]

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What Women Want: Top Bloggers Talk PR, Ethics & the Business of Blogging with 360i

More than 16 million. That’s the number of moms who actively participate in the blogosphere each week as either content providers or readers, according to a recent MediaPost Engage:Moms article. And with 67 percent of moms online looking for help in making purchasing decisions, it’s no wonder that marketers and PR professionals are paying more […]

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The TwitterMoms Effect: Moms Take to the Web, Marketers Take Note

@TwitterMoms has amassed more than 17,000 followers since Jan. 2009 (stats via TwitterCounter). By Lara Hejtmanek, Director of Customer Insights In honor of Mother’s Day we thought we’d take a closer look at the influential mom set, a rising power of reach and distinction in the digital world. Moms can be influential opinion leaders and […]

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