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Tag Archives for MySpace

Gleeking Out on Social Media

Fox takes to MySpace to engage Glee’s passionate community of fans. If you hear your neighbor belting out in song on Tuesday nights, it probably means they are one of the many who have been hooked by the Fox TV show, Glee. The series has developed a loyal group of fans who call themselves “Gleeks,” […]

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MySpace vs. Facebook Face Off at WOMMA in a Match Only 360i Can Ref

This was nothing compared to Facebook vs. MySpace at WOMMA. Image via Wikipedia At WOMMA’s Word of Mouth Marketing University (WOMM-U), I moderated the ultimate face-off, smackdown, no holds barred slugfest: FACEBOOK vs. MYSPACE. It’s the top billing matchup for the ages. And it ended in a hug. I must have done something horribly wrong. […]

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Independent Research Firm Cites 360i in New Social Media Report

Forrester’s report cites brands that put down the megaphone and sparked dialogue with their audience (Image via ABC). Forrester’s Sean Corcoran recently authored an article for interactive marketing professionals called “Using Social Applications in Ad Campaigns: How Marketers Can Move from Broadcast to Dialogue.” 360i and client H&R Block were cited in the report as […]

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Making Sense of ‘Connect’-ing

Image by MrTopf via Flickr One of the biggest changes with digital media that’s emerging is the prevalence of third-party registration options now available for publishers. Today, there’s a post from 360i on Ad Age’s blog about this. While you should go there to read the whole thing, here’s the gist: Google, Facebook and MySpace […]

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Will Search Advertisers Make MyAds TheirAds?

Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways. First, MySpace came out with  MyAds, its self-service display advertising platform. For a few days, it was the only major self-service display offering by […]

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