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Tag Archives for Native advertising

Yahoo Introduces Image-Rich Native Ads in Mobile

At CES earlier this year, Yahoo CEO Marissa Mayer announced that the company would overhaul its ad business to provide marketers with more opportunities to reach their audiences. Since then, Mayer has made good on that promise with the launch of Gemini and the introduction of native placements that integrate within Tumblr and other platforms […]

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Our 25 Most-Read Digital Marketing Stories of 2013

Our agency blog is the place where our employees share their insights and expertise with our extended team, clients and the industry at large. More than 70 employees contribute to the 360i blog, weighing in on topics including search, social, startups and everything in between. Here’s a recap of our top 25 posts of 2013: […]

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Instagram Provides Fuller Picture of its New Ad Product

Earlier this month, Instagram celebrated its 150 million user milestone and announced that ads would be coming soon. Today, the platform has shed some additional light on the look and feel of the sponsored content and revealed which brands are currently signed on. Instagram is (wisely) taking extra care to communicate this update to its […]

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For #GiftofRevenge Campaign, the Devil’s in the Details

This week during the hit drama series “Revenge,” ABC teamed up with Neiman Marcus and Target for an advertiser integration that marked a “one step forward, two steps back moment” for branded content and social TV. In lieu of  buying a traditional 30-second spot to launch “Neiman Marcus for Target,” the network aired a scripted […]

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Native Advertising: But It Doesn’t Look Like an Ad

How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some hurdles. Banner blindness remains a big challenge, and privacy concerns on the part of marketers are making it harder for brands to hyper-target an audience and take advantage of […]

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