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Tag Archives for NBC

What’s Buzzing: Fan-inspired Spots, Gear Dispensing Vending Machines & More

Earlier this week Apple made headlines in announcing its acquisition of rising music brand Beats Electronics for $3 Billion. Not only did the acquisition get news outlets talking, but it also incited brands to get in on the conversation. Denny’s was one brand that made the most of the opportunity, tweeting a play on words […]

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How to Follow the Olympics with NBC in Social

By Audri Nakamura, Account Supervisor, and Scott Sparks, Strategist at 360i Long before the Olympic torch was carried at the London 2012 Opening Ceremony, NBC strategically built momentum for what had been dubbed the “most social” Olympics yet. And, with the digital space continuing to evolve, NBC Olympics – a client of 360i – is […]

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8 Things We Learned at Last Week’s Startup Outlook Launch Event

Last week, we formally kicked off our Startup Outlook program with a launch event in New York. Commissioned by 360iU, the Startup Outlook’s charter is to help brands better evaluate emerging technologies and platforms. Our first issue of the Startup Outlook report – a series that features five different startups every month – evaluated Immersive […]

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Live from Miami, It’s Saturday Night: 360i Takes the Stage with NBC at WOMM-U

Lessons from Saturday Night Live’s Digital Word of Mouth Strategies 360i’s Sarah Hofstetter (@pezmeister1) and NBC’s Matt Allen (@mattla31) took the stage at the Word of Mouth Marketing Association’s WOMM-U conference this morning to talk about how Digital Word of Mouth strategies helped fuel online buzz for the network’s long-standing comedy show Saturday Night Live. […]

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Why Fans Are Taking to Twitter to Save NBC’s Chuck

Can a flurry of Tweets and $5 Footlongs save Chuck? Twitter is abuzz this week with the news that NBC’s Chuck needs saving. Word is out that the show, which has a small but enormously dedicated fan base, may not be picked up for another season. In response, fans are organizing, largely via Twitter, to […]

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