Lessons from Saturday Night Live’s Digital Word of Mouth Strategies

360i’s Sarah Hofstetter (@pezmeister1) and NBC’s Matt Allen (@mattla31) took the stage at the Word of Mouth Marketing Association’s WOMM-U conference this morning to talk about how Digital Word of Mouth strategies helped fuel online buzz for the network’s long-standing comedy show Saturday Night Live.

You can view the presentation above to learn more about how brands can navigate the myriad of opportunities in the social landscape to carve out a strategic plan that will satisfy objectives, meet the audience’s value expectations, abide to the rules of the channel and jive with the brand’s unique set of assets and advocates. You can also learn about how 360i teamed up with NBC to launch a successful DWOM initiative, which incorporated the use of an NBC-branded video player.

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Can a flurry of Tweets and $5 Footlongs save Chuck?

Twitter is abuzz this week with the news that NBC’s Chuck needs saving. Word is out that the show, which has a small but enormously dedicated fan base, may not be picked up for another season. In response, fans are organizing, largely via Twitter, to descend upon Subway restaurants (the chain was featured prominently in a recent episode), to show the size — and presumably, the purchasing power — of the show’s audience. The phenomenon is not unlike the movements to save another NBC program, Journeyman, a bid that ultimately failed, and the CBS program Jericho, which got the show picked up for an additional season.

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